»If you can design one thing, you can design everything.« The Italian architect and designer Lella Vignelli has turned her hand to every kind of project, from furniture, interiors, showrooms and exhibitions to product design, silverware and clothing. In the beginning of the 1960s she established the Vignelli Office of Design and Architecture in Milan together with her husband Massimo Vignelli. In the end of the decade the pair settled in New York and launched one of the world’s biggest design firms at the time, Unimark International. Lella Vignelli received AIGA’s Gold Medal in 1983. Hall of Femmes: Lella Vignelli includes an introductionary essay by Martha Scotford, Professor of Graphic Design and author of Cipe Pineles: a Life of Design. It is richly illustrated, much of it never published before.
Initiative, art direction, interview, graphic design and photo editing: Samira Bouabana, Angela Tillman Sperandio Editor: Sarah Clyne Sundberg Pages: 64Dimensions: 130x230 mmBinding: Sewn soft coverLanguage: EnglishPublished: 2013 ISBN: 9789197882743
Hall of Femmes
Barbara Stauffacher Solomon
Hall of Femmes: Barbara Stauffacher Solomon
Barbara Stauffacher Solomon was the first to create what came to be known as Supergraphics: monumental graphics designed in harmony with architecture. Her iconic style – mixing Swiss Modernism and West Coast Pop – pioneered the look of California Cool, an important moment in graphic design history.
In addition to an impressive portfolio, she boasts a fascinating life story. Ranging from being a teenage flamenco dancer, to marrying a well-known film director, to suddenly finding herself a young widow with a child to support. At a crossroads, she moves to Switzerland to study under the influential modernist designer Armin Hofmann, before returning to the U.S and creating influential designs that were bigger and bolder than her Swiss counterparts.
Barbara on her resilience:“To this day, the combination of being trained as a ballet dancer, and trained by a Swiss to be a designer: I think that’s why I haven’t fallen apart!”
Barbara on her iconic style:“I was a Californian. I went back to San Francisco and I broke all the rules. My designs were bigger and bolder than my Swiss classmate’s solutions had been. Give me a big white wall and I covered it with big red stripes.”
Initiative, art direction, interview, graphic design and photo editing: Samira Bouabana, Hall of FemmesEditor: Malin ZimmPages: 39Dimensions: 130x230 mmBinding: GluedLanguage: EnglishPublished: 2017 ISBN: 978-91-639-2245-9
Hall of Femmes
Hall of Femmes: Janet Froelich
”Risk-taking is very important. Good ideas are the hardest currency.”
Janet Froelich, is creative director at Real Simple, a magazine with two million subscribers. Before this she was the art director and creative director at The New York Times Magazine for over two decades. The New York Times Magazine is one of the world’s most beautifully designed newspaper publications and, with its supplements, one of the most awarded magazines of our time. Or like her friend Steven Heller puts it: ”In short, she’s the art director’s art director – and that is visible to anyone with eyes to see.”
Initiative, art direction, interview, graphic design and photo editing: Samira Bouabana, Angela Tillman Sperandio