”Risk-taking is very important. Good ideas are the hardest currency.”
Janet Froelich, is creative director at Real Simple, a magazine with two million subscribers. Before this she was the art director and creative director at The New York Times Magazine for over two decades. The New York Times Magazine is one of the world’s most beautifully designed newspaper publications and, with its supplements, one of the most awarded magazines of our time. Or like her friend Steven Heller puts it: ”In short, she’s the art director’s art director – and that is visible to anyone with eyes to see.”
Initiative, art direction, interview, graphic design and photo editing: Samira Bouabana, Angela Tillman Sperandio
Paula Scher began her design career at Atlantic and CBS Records in the 1970s. In 1984 she co-founded Koppel & Scher, and in 1991 she joined the design firm Pentagram NY as a partner. Paula Scher has worked with identity and branding systems, environmental graphics, packaging and publication designs for a broad range of clients. In 2001 she was awarded the profession’s highest honor, the AIGA medal, in recognition of her contributions to the design field. In 2006 she was awarded the Type Directors Club Medal.