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Hall of Femmes: Paula Scher
”Good design is about finding solutions.”
Paula Scher began her design career at Atlantic and CBS Records in the 1970s. In 1984 she co-founded Koppel & Scher, and in 1991 she joined the design firm Pentagram NY as a partner. Paula Scher has worked with identity and branding systems, environmental graphics, packaging and publication designs for a broad range of clients. In 2001 she was awarded the profession’s highest honor, the AIGA medal, in recognition of her contributions to the design field. In 2006 she was awarded the Type Directors Club Medal.
Initiative, art direction, interview, graphic design and photo editing: Samira Bouabana, Angela Tillman Sperandio Editor: Maina Arvas Pages: 80 Dimensions: 130x230 mm Binding: Sewn soft cover Language: English Published: 2011 ISBN: 9789197882736